Girls! Girls! Girls! Dull. Dull. Dull.
So passes the High Holy Day of Advertising. And, once again, GoDaddy got more buzz for what they didn't run than other companies got for their $2.5 million a pop. Too bad their work was duller than a wooden butter knife.
In many ways, I find the Superbowl more entertaining than Cannes. Don't get me wrong, I enjoy spots about child abuse and pediatric cancer as much as the next guy – but there's something to be said for goofy ads that cost a dump truck full of money and don't make you weep until you dehydrate.*
I particularly enjoyed the anarchic violence of the Bud Light, Sprint and Degree (adapted from the original Rexona) ads – though none of them came close to the brilliance of Spike Jonzes' underutilized GAP masterpiece.
Last, but not least, I'd like to send a shout-out to my brother-in-law. He's a hardcore Steelers fan who spent yesterday wearing face paint in his basement, screaming at a television so large it straddles two time zones. He didn't even have anyone over, so I'm not sure who the makeup was for. Maybe Paul's just a closeted cross-dresser cutting loose the only way society will let him. I'm here for you, buddy.
-Graham
P.S. Click the voting link at the bottom of the page and validate our fragile creative egos! It only takes two seconds a day. Every day. For the rest of your life.
*Having said that, I've gotta give France props for finding the goofy fun in AIDS awareness.
