Melts in your P2X7 purinoceptor, not in your hand

Posted on August 3rd, 2009



I won't claim I have a hard job, but it's not easy convincing people Brand X is superior when, more often than not, it's really at parity with Brands Y and Z. Hence such classic adspeak as: Nothing works faster! No product's more effective! and my personal favourite, Ford LTD 700% quieter (Than the competition? Not exactly.).

How awesome must it be, then, to work on the M&Ms account?

WTF? The website doesn't even mention the greatest USP in history?

So help me, BBDO, if your next campaign isn't "Blue M&Ms heal the lame like a candy-coated Jesus", I will personally snap your spines, heal you with your own candy and snap them again.

-Graham

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WP notebookThe "Mandatory Logo On A Mug" Mug

Ironically, neither Jamie nor I drink coffee. But if you work late as much as we do, you'll be able to fill this mug with the salty tears of your children.
$14.50 (CAD)

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Availability: In Stock.
Product Number: 030-94207244

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© 2009 Jamie Lirette & Graham Mutch

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