R.I.P. Mr. C (of P&G)

Posted on October 6th, 2008

Mr. Clean got rid of dirt and grime And grease in just a minute Mr. Clean would clean your whole house If he hadn't died last Wednesday

I love me some mascots. Around 2001, I read that the success of the Toy Story movies – in particular, their success at rejuvenating aging brands like Mr. Potato Head (which saw an 800% boost in sales) and Etch-A-Sketch (a 4500% boost) – had inspired a computer animated movie about ad mascots. There weren't a lot of details at that early stage, but it was going to star Mr. Clean and Tony the Tiger among others. Despite being a shameless rip-off motivated entirely by greed rather than the desire to tell a story, I couldn't have been more excited to see it and I'm genuinely sorry it never materialized. Speaking of which, what ever happened to the Burger King movie?


P.S. Yes, his first name really was Veritably. No wonder he was so ripped: kindergarten through high school must have been one extended fist fight.

Bookmark and Share Email 


powered by Disqus


© 2009 Jamie Lirette & Graham Mutch

Get our RSS feed! What the hell is RSS?

What would an advertising site be without the fine print? Here goes: Any reference to actual brands on this site is for satirical purposes only and is in no way endorsed by their parent companies
or the agencies that represent them. Neither is any harm intended towards the aforementioned brands, companies and agencies. Quite the contrary — we may well come begging for a job one day.
And really, wouldn't you rather sue Adbusters?